Survey Shows Energy Efficient Homes Gaining Popularity

A survey conducted by Green Builder Media shows what we have seen first hand over the past couple of years, consumers are becoming more aware of the benefits of owning an energy efficient home. The Consumer Green Preferences Survey was conducted in March with a sample size of 582 adults from around the country. The goal of the survey was to understand what people want when it comes to sustainability, energy efficiency, purchasing patterns, etc.

The results are good news for builders who have implemented an energy efficiency program , whether it be ENERGY STAR® Certification or the HERS Index Program. Of those polled, 79.8%  said they would look for a green rating (i.e a HERS rating) when buying a new home, 85% of those people said that they believe an energy efficient home would sell faster.  Also, when asked what comes to mind when they think of green living, 4 out of 10 people ranked energy efficiency as the first thing.

For builders that haven't started building energy efficient homes yet, the survey results are a good indication of where consumers are headed.

* Image courtesy of Green Builder Media